Founded in 2015 by Sean Miyashiro, 88Rising is a mass media company and record label, based out of New York City.

Since launching, they’ve played an integral role in introducing Asian hip hop to Western audiences, delivering the likes of Indonesia’s Rich Brian and Korea’s Keith Ape to the masses. (‘Dat $tick’ and ‘It G Ma’, their two most popular songs respectively, have a combined total of 181 million views on YouTube – and counting.)

Now, a new documentary, Asia Rising — The Next Generation of Hip Hop (produced by Red Bull Music, in collaboration with 88Rising) is shining a light on the Asian scene, charting its rise through six different rappers from six different backgrounds. Those who share their stories include Suboi (Vietnam), Jin Dogg (Japan) and Awich (Okinawa) and Higher Brothers (China), as well as the aforementioned Ape and Brian. 

“These are all people with someone to say and hip hop is their tool to get their message across,” says Jonathon Lim, the film’s director. “They all have completely different experiences, unique circumstances, unique cultural and societal pressures and the way that they grew up but they have hip hop has a tool to express themselves.”

“One of the things that does unite them is that, across Asia, there are some particularly strong societal [pressures] around the expectations of parents and doing the norm. Hip hop is something that gives them the avenue to break out of that.”

While all of the artists were first influenced by US rappers, Asian hip hop is far from just an imitation of its American equivalent. Instead, it’s a sound and expression that’s entirely its own: something that Lim believes is supremely important.

“Growing up seeing rappers and people on screen like this would mean a lot to me,” he adds. “The only Asian role models out was Jet Li and Jackie Chan. To see something like this, I’d think about myself in a different way.” 

Watch Asia Rising — The Next Generation of Hip Hop now.

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