London-based illustrator James Jarvis saw skateboarding in Thrasher before he saw it in real life. According to a new video by Nike SB, it was like discovering the Dead Sea Scrolls.
The video, which celebrates Jarvis’ new shoe with Nike SB, digs into the artist’s relationship with skate culture and how it has given rise to his iconic cartoonish style.
According to Jarvis: “I didn’t want to reference the hammers. I wanted to ask, what is skateboarding? What do I love about skateboarding? And my take on skateboarding is that it’s a philosophy. If you skateboard, suddenly the world is a different place. It’s a different view of the world.”
The Nike SB x James Jarvis collab is available online and in stores now.
Latest on Huck
The legendary trans artist & illustrator behind Drag magazine
A new book brings together pioneer Vicky West’s luminous illustrations of fantasy, femininity and fashion.
Written by: Miss Rosen
Why did police taser a Bristol grandfather in the face?
Trailblazing documentary I Am Judah chronicles community champion Ras Judah Adunbi’s horrific treatment at the hands of the police and his fight for justice.
Written by: Maisy Hunter
In photos: Ghana’s complex e-waste industry
A new exhibition explores the country’s huge, unregulated industry, which can be hazardous to workers’ health and the local enviroment, yet provides economic opportunity to many.
Written by: Isaac Muk
Meet Corbin Shaw, Huck 81’s Artist in Residence
The Sheffield born artist talks about the people and places that shaped his practice for the latest issue of Huck.
Written by: Josh Jones
The Blessed Madonna: “Dance music flourishes in times of difficulty”
The DJ talks about her debut album ‘Godspeed’, connection and resistance on the dance floor, the US election and more alongside exclusive pictures from her album release party.
Written by: Ben Smoke
Revisiting the birth of skate culture in 1970s Los Angeles
New photobook ‘Last Days of Summer: California Skateboarding Archive 1975–1978’ looks back at an iconic chapter of youth culture.
Written by: Miss Rosen